The Berry-AMA Book Prize award ceremony to take place at The Harvard Club, New York City
NEW YORK, Feb. 10 /PRNewswire/ -- The American Marketing Association Foundation (AMAF) is hosting the Berry-AMA Book Prize award ceremony at The Harvard Club, New York City on February 25, 2009. The event honors Hidden in Plain Sight: How to find and execute your company's next big growth strategy, written by Erich Joachimsthaler, founder and CEO of Vivaldi Partners, a strategic management consulting firm specialized on innovation, growth, and marketing. This award from the American Marketing Association, the leading professional association of marketers in the USA recognizes the book for its innovative ideas having had a significant impact on marketing and related fields.
The event will feature a discussion on how to innovate and grow your company in turbulent times. Speakers will include: Kristen Sandberg, Executive Editor, Harvard Press; Royce Johnson, Research Fellow, Kinetic Concepts; Beverly Anderson, Vice President, American Express; and Dawn Lesh, Chairperson Elect, AMA Foundation.
For more information on this event, or to inquire about attending, please contact Tiwana at (212)-965-0900 or e-mail info@vivaldipartners.com.
About Vivaldi Partners:
Vivaldi Partners is a strategic consulting firm specialized on innovation, growth, and marketing. Founder and CEO, Erich Joachimsthaler, is a renowned international marketing expert and Visiting Professor of Business Administration at IESE Business School, the leading global executive and MBA program. He is also author of over 60 academic articles and other books including the best-selling books "Brand Leadership: The Next Revolution in Branding". At Vivaldi Partners, experienced consultants, ethnographers, and innovation experts work with well-known clients to help solve their toughest growth strategy problems. Clients range from financial services, consumer goods, automotive, utility and telecommunication and technology industries. Headquartered in New York, Vivaldi Partners has offices in Buenos Aires, Zurich, London, Duesseldorf, Munich, and Hamburg.
