Monday, February 23, 2009

Borders Has Exclusive 18-Month 'Twilight' Movie Calendar

ANN ARBOR, Mich., Feb. 23 /PRNewswire/ -- To the delight of legions of "Twilight" fans everywhere, just a few weeks remain until the "Twilight" movie is released on DVD March 20. Borders has locked in a U.S. exclusive on the 18-month "Twilight" movie calendar. Borders and Waldenbooks stores, as well as Borders.com, are taking pre-orders for the exclusive calendar, which officially goes on sale March 17. The calendar, which retails for $16.99, includes 17 different gorgeous color movie stills of Bella, Edward, Jacob and their friends from Forks, Wash. Notably, the pages of this exclusive calendar are laid out horizontally like a book, with two months featured on one page and lush, full-color photos of the cast members in scenes from the movie on the opposite page. At 11-inches-by-12-inches, the calendar is compact enough to carry in a backpack or bag, or it can be displayed on a wall at home. To pre-order the exclusive calendar, customers can visit their neighborhood Borders or Waldenbooks store, or they can visit Borders.com and pre-order their copy at www.borders.com/twilightcalendar .

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"Twilight" DVD midnight release parties

As the headquarters for all things "Twilight," Borders is going all out to celebrate the release of the hotly anticipated DVD by hosting midnight parties in most Borders stores nationwide March 20. Parties begin at 10 p.m. and culminate at 12:01 a.m.March 21 when the DVD officially goes on sale. More details about the parties will be announced in the coming days, but suffice it to say, that attendees will enjoy a night they'll remember for years to come, including the unique opportunity to honor what they loved most about the movie. Borders will also announce the additional "Twilight" products it will add to its extensive inventory of "Twilight"-themed items which already includes T-shirts, jewelry, posters, magnets, pens, bookmarks, an Edward action figure and, of course, the Stephenie Meyer books that sparked the phenomenon -- "Twilight," "New Moon," "Eclipse" and "Breaking Dawn."

Exclusive "Twilight" DVD with special features

Party attendees will have first dibs at exclusive limited-edition memorabilia available only at Borders. While supplies last, customers will be able to purchase Borders' exclusive edition of the DVD -- a two-disc limited-edition of the movie that includes bonus special features such as exclusive cast interviews with Robert Pattinson (Edward), Kristen Stewart (Bella), Cam Gigandet (James), Edi Gathegi (Laurent) and Rachelle Lefevre (Victoria) that were recorded during Comic-Con in San Diego. The DVD also features exclusive red-carpet footage from the global movie premiere in Los Angeles, and a re-edited version of the Borders Book Club episode that features author Stephenie Meyer discussing the phenomenon behind the "Twilight" saga. The two-disc special edition also includes a set of 10 exclusive photo cards, which feature images of the cast. The 7-1/4-inch-by-5-3/8-inch photo cards are printed on a heavy pearlescent stock, giving the cards a rich, beautiful shimmer. The DVDs and photo cards will be elegantly presented in a deluxe tri-fold rigid case that is exclusive to Borders. The front cover features a pattern of tree branches foil-stamped on the matte finish packaging, creating a beautiful tone-on-tone image that highlights the movie's logo. Upon its release, the Borders-exclusive two-disc "Twilight" DVD will be $29.99, a savings of 25% off the retail price of $39.99.

"Clearly, we're the only place for 'Twilight' fans to celebrate the release of 'Twilight' on DVD," said Borders Group Executive Vice President of Merchandising and Marketing Anne Kubek. "Not only are nearly all Borders stores hosting the best 'Twilight' DVD release parties, but we are also the only retailer to have the 18-month movie calendar for 'Twilight,' which fans can get at the same time as our exclusive edition of the DVD. So, real 'Twilight' fans should plan to spend the evening with us at Borders!"

About Borders Group, Inc.

Headquartered in Ann Arbor, Mich., Borders Group, Inc. (NYSE: BGP) is a leading retailer of books, music and movies with approximately 27,000 employees. Through its subsidiaries, the company operates more than 1,000 stores primarily under the Borders(R) and Waldenbooks(R) brand names and offers online shopping through Borders.com. For more information about the company, visit www.borders.com/aboutus .

[Via http://www.prnewswire.com]